Demand for ice cream remained dynamic in 2009, fuelled by the widespread availability across all retail channels, especially impulse channels and the continuing improvement in disposable income. Furthermore, the offer of ice cream is well developed, with a large choice of economy and premium brands making ice cream affordable to the majority of consumers.
Euromonitor International's Ice cream in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: Artisanal ice cream, Frozen yoghurt, Impulse ice cream, Take-home ice cream
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.