This databook provides key data and information on the feminine care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Contains information on two categories; sanitary pads, pantiliners and shields.
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the feminine care market, including company overview, key facts and business description
HighlightsThe market for feminine care in Nigeria increased at a compound annual growth rate of 14.2% between 2004 and 2009.
The sanitary pads category led the feminine care market in Nigeria, accounting for a share of 78.1%.
Leading players in Nigerian feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Sankin Industries Nigeria Limited.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the feminine care market in Nigeria
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements