- The Future of the Wine Market in Portugal to 2017 is the result of Canadean's extensive market research covering the Wine market in Portugal.
- The report presents detailed data on the Wine consumption trends in Portugal, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), country of origin data, brand share data and distribution channel data.
- This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.
Introduction and Landscape
- This report provides authoritative and granular detail of the Wine market in Portugal; and in doing so fills the gaps in marketers' understanding of market trends and the components of change causing them.
- Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Fortified Wine, Sparkling Wine, and Still Wine.
Detailed product sales segmentation for volumes is provided, including brand data (2009-12) and distribution channel data (2009-12), at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Key Market Issues
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Wine market in Portugal.
Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.