The growth of the middle class in Kenya presented greater opportunities for growth in the premium segment of retail tissue as it began to provide greater application amongst consumers. For instance, boxed facial tissues are not only being used in vehicles but can also increasingly be found in offices and living rooms. In addition, the increased purchase of cars by middle- and higher-income earners has led to increased purchases of boxed facial tissues for multi-purpose use inside cars.
Euromonitor International's Retail Tissue in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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