Hair care recorded current retail value growth of 3% in 2012, with sales reaching DKr2.6 billion. Growth was fuelled by conditioners and shampoos, which recorded current retail value growth of 4% and 3% respectively. Hair care in Denmark was mature in 2012 and characterised by solid pricing and marketing competition. Discounting was common and naturally led to increased brand awareness and volume sales. Numerous new product launches reinforced competition for sales and market share. As a...
Euromonitor International's Hair Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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