Hungary's mobile market is mature, with opportunities for growth concentrated in encouraging subscribers to upgrade their handsets or move to faster data services. The market posted a contraction in Q412, the latest data available, and operators are focusing on generating revenues by attracting postpaid subscribers. The fixed-line sector has surprised many with its robustness: against the standard trend of mobile substitution, the number of fixed-line subscribers actually increased this quarter. While we do not forecast that this trend will repeat continue over the long-term, it is indicative of the success of bundled packages and faster wireline broadband packages. In the mobile sector, the end looks to be near for MPVI Mobil in its bid to become the fourth operator in the market and a tender may be launched to find a new player.

Click here to open the POPUP