Stimulated by consumer demand for product diversification, soup manufacturers have focused on developing a range of soup flavours, a trend that boosted the growth of this category in 2012. Meanwhile, as consumer interest in food safety grows, both the Chinese Government and soup manufacturers have established a higher level of supervision of the production and operational process of packaged soup; this helped to improve the product quality of packaged soup in 2011 and 2012. Furthermore, in line...
Euromonitor International's Soup in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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