Companies are investing more in advertising campaigns to try to retain market shares. Most of the time testimonials are used to get customers' attention and define the essence of the brand. In 2012, Tod's, the Italian premium brand for shoes, handbags and accessories, chose Anne Hathaway as the company's spokesperson in its advertising campaigns. Mid-range brands also invest significant resources in testimonials to enhance their brand images. For example, Carpisa designated Tania Cagnotto, the...
Euromonitor International's Bags and Luggagein Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Business Bags, Everyday Bags, Luggage, Other Small Bags, Wallets and Coin Pouches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bags and Luggage market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.