The performance of bleach was mainly the result of the advertising campaigns of Ace as providing a whitening effect without affecting the laundry, which has created the perception of bleach as a laundry product rather than a surface cleaner or disinfectant. Ace is the main source for the volume dynamics of bleach over the review period but it could no longer support growth in 2011. The diminished purchasing power combined with the fact that laundry detergents also provide a whitening effect and...
Euromonitor International's Bleach in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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