The economic downturn and maturity are the key reasons behind the decline of homewares. The collapse of the sale of property and the reduced number of marriages had a big impact on the category. Traditionally, Italian consumers renew their homewares when moving into a new house, therefore the two earlier mentioned reasons signified lower demand for these products. In addition, decreasing disposable incomes are forcing Italian consumers to prioritise their expenditure, and they have become...
Euromonitor International's Homewares in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Homewares market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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