Market saturation in furniture and furnishings continued in 2011. The leading retail outlet chains expanded rapidly in the last decade, inflating the demand for these products with new product launches, promotions and the possibility for consumers to pay in instalments. People nowadays buy these products only when they aim to replace obsolete products, while in the past, consumers frequently redecorated their houses. This scenario has led to severe price competition amongst the leading...
Euromonitor International's Home Furnishings in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Furnishings market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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