Search Reports:
  Search
spacer
MORE INFORMATIONarrow
Not sure this is the report that you need? Have questions about the report before purchasing? We're here to help!
HOW TO ORDERarrow
Ordering reports couldn't be easier. Select the license for your needs, click Order Now, and complete our streamlined checkout process. We accept major credit cards, wire/bank transfers, and checks.

MC, Visa, AMEX, Diners, Discovery, JCB
MORE OPTIONSarrow
ABOUT THE PUBLISHERarrow
With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector.

Dunelm Mill Homewares | Customer Insight

Published by Verdict Research on Dec 19, 2012 - 67 pages
PDF format - Delivered by Email within 1 business day
License Options Question


Report Abstract Table of Contents Companies Mentioned Request Sample
During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

Report Scope
  • Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
  • Understand which strategies are most effective at driving customer loyalty in homewares and justify your own business investments.
  • Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.
Report Highlights

A comprehensive analysis of a retailer's customer profile.

Reasons to Get this Report
  • How has the profile of the consumers shopping at the homewares retailer changed over the past year and what has caused this?
  • What drives consumers to shop for homewares at the retailer? What makes them disloyal?
  • How many other stores do your shoppers use for homewares and what stores are these? Will these be a threat going forward?






Copyright © 2014 Fast Market Research, Inc.