During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty

Scope

• Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration
• Understand which strategies are most effective at driving customer loyalty in DIY and justify your own business investments
• Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities

Report Highlights

A comprehensive analysis of a retailer's customer profile

Reasons to Get this Report

• How has the profile of the consumers shopping at the DIY retailer changed over the past year and what has caused this?
• What drives consumers to shop for DIY at the retailer? What makes them disloyal?
• How many other stores do your shoppers use for DIY and what stores are these? Will these be a threat going forward?

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