Euromonitor International's Debit Transactions in Brazil report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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An increasing number of Brazilians adopted debit cards in 2012. This was due to several factors including increasing penetration of debit cards at retail establishments; consumers' growing familiarity with electronic payment instruments; and financial inclusion of low-income consumer groups. Fierce competition among card acquirers and operators contributed to increasing merchant acceptance of debit card payments for low value purchases. As card companies began offering better deals for POS...