The market grew substantially both in volume and value terms during the review period (2008-2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the review period from 309.4 million transactions in 2008 to 477.4 million in 2012. It is anticipated that this volume will grow at a CAGR of 5.60% over the forecast period (2013-2017), to reach 653.3 million transactions in 2017. Debit cards remained the largest category in volume terms, with a market share of 46.1% followed by prepaid cards with a market share of 35.5%. The roll-out of loyalty programs and cashback schemes is encouraging a greater number of people to engage in card transactions. One of the best-known examples is from Ceska Sporitelna, which rolled out its 'Bonus' loyalty program during the review period for both debit and credit cards in a bid to increase incremental revenues. With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceska Sporitelna wanted to increase the proportion of "active" cards - defined as cards used for at least one POS transaction per month.

Key Highlights

• The market grew substantially both in volume and value terms during the review period (2008-2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the review period from 309.4 million transactions in 2008 to 477.4 million in 2012.
• In terms of value, the market increased from CZK757.0 billion (US$44.8 billion) in 2008 to CZK971.5 billion (US$49.7 billion) in 2012, at a CAGR of 6.43%.
• The roll-out of loyalty programs and cashback schemes is encouraging a greater number of people to engage in card transactions.
• With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceska Sporitelna wanted to increase the proportion of "active" cards - defined as cards used for at least one POS transaction per month.
• Prepaid cards have been in existence in the Czech industry since 2004, when there were 101,000 in circulation. This has risen to over 5.8 million cards in 2012.

Scope

• This report provides a comprehensive analysis of the Czech Republic's cards and payments market.
• It provides current values for the Czech Republic's cards and payments market for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting the Czech Republic's cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in the Czech Republic's cards and payments market

Reasons to Purchase

• Make strategic business decisions using historic and forecast market data related to the Czech Republic's cards and payments market and each market within it
• Understand the key market trends and growth opportunities within the Czech Republic's cards and payments market
• Assess the competitive dynamics in the Czech Republic's cards and payments market
• Gain insights into the marketing strategies used for selling various types of cards in the Czech Republic
• Gain insights into key regulations governing the Czech Republic's cards and payments market

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