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Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary.

Emerging Opportunities in the Czech Republic's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Published by Timetric on Dec 10, 2012 - 90 pages
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Report Abstract Table of Contents Companies Mentioned Request Sample
The market grew substantially both in volume and value terms during the review period (2008-2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the review period from 309.4 million transactions in 2008 to 477.4 million in 2012. It is anticipated that this volume will grow at a CAGR of 5.60% over the forecast period (2013-2017), to reach 653.3 million transactions in 2017. Debit cards remained the largest category in volume terms, with a market share of 46.1% followed by prepaid cards with a market share of 35.5%. The roll-out of loyalty programs and cashback schemes is encouraging a greater number of people to engage in card transactions. One of the best-known examples is from Ceska Sporitelna, which rolled out its 'Bonus' loyalty program during the review period for both debit and credit cards in a bid to increase incremental revenues. With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceska Sporitelna wanted to increase the proportion of "active" cards - defined as cards used for at least one POS transaction per month.

Key Highlights
  • The market grew substantially both in volume and value terms during the review period (2008-2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the review period from 309.4 million transactions in 2008 to 477.4 million in 2012.
  • In terms of value, the market increased from CZK757.0 billion (US$44.8 billion) in 2008 to CZK971.5 billion (US$49.7 billion) in 2012, at a CAGR of 6.43%.
  • The roll-out of loyalty programs and cashback schemes is encouraging a greater number of people to engage in card transactions.
  • With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceska Sporitelna wanted to increase the proportion of "active" cards - defined as cards used for at least one POS transaction per month.
  • Prepaid cards have been in existence in the Czech industry since 2004, when there were 101,000 in circulation. This has risen to over 5.8 million cards in 2012.
Scope
  • This report provides a comprehensive analysis of the Czech Republic's cards and payments market.
  • It provides current values for the Czech Republic's cards and payments market for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting the Czech Republic's cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in the Czech Republic's cards and payments market
Reasons to Purchase
  • Make strategic business decisions using historic and forecast market data related to the Czech Republic's cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within the Czech Republic's cards and payments market
  • Assess the competitive dynamics in the Czech Republic's cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in the Czech Republic
  • Gain insights into key regulations governing the Czech Republic's cards and payments market






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