Contact lenses in Turkey performed well in 2012, compared to the previous year that represented a slowdown. Due to the increasing concerns about health, more people bought vision correction aids that were prescribed by an optician or a doctor. As direct substitutes for each other, spectacles and contact lenses compete for consumer spending on vision correction. However, contact lenses has not yet been able to influence overall eyewear as this segment only accounted for 3% value share of eyewear...
Euromonitor International's Contact Lenses in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Daily Disposable Lenses, Extended Wear Lenses, Traditional Lenses, Weekly/Monthly Disposable Lenses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Contact Lenses market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.