Like other sectors in the Serbian beauty and personal care industry, the Serbian hair care sector has been facing hard times during the economic crisis. At that time Serbian consumers shifted to cheaper brands and even avoided some product categories that they recognise as unnecessary. This trend was most obvious in the previous three years of the review period (2008-2010) when most hair care categories saw decreasing value sales in constant terms. But in 2011, this decrease was finally over,...
Euromonitor International's Hair Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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