There continued to be a marked loss in share for video games hardware and video games software in 2011, with these product areas declining by 19% and 7% respectively in current value terms in the year. All product areas within video games hardware and software saw sales decline. This decline was linked to a number of factors, with consumers' ongoing economic concerns notably hindering sales. A poor economic performance in 2011, high unemployment and the threat of further government spending...
Euromonitor International's Video Games in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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