Sun care had 4% value growth and reached DKr385 million in 2011. Sun care sales tended to be seasonal and weather-dependent. The 2011 summer in Denmark had little sunlight, although the weather was warm and humid. This therefore resulted in a stable, yet lower demand for sun care compared to the previous year when summer was particularly warm and sunny. In addition, sales were boosted by new product developments. The combination of good weather and the introduction of several new products...
Euromonitor International's Sun Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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