European Asset Finance Industry Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry

Nov 14, 2012 - Timetric - 88 pages
Abstract Table of Contents Companies Request Details Related
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Executive Summary
3 European Asset Finance Industry Dynamics
3.1 Business Growth and Profitability Expectations
3.1.1 Business growth and profitability expectations by asset finance lenders
3.1.2 Business growth and profitability expectations by suppliers
3.2 Expected Changes in Bad Debt Ratio
3.2.1 Expected changes in bad debt by asset finance lenders
3.3 Future Developments in Business Structure
3.3.1 Future developments in business structure of asset finance lenders
3.3.2 Future developments in business structure of suppliers
3.4 Planned Change in Staff Recruitment
3.4.1 Planned change in staff recruitment by company type
3.5 Merger and Acquisition Activity Expectations
3.5.1 M&A activity expectations by company type
3.5.2 M&A activity expectations by suppliers
4 European Asset Finance Industry: Market Growth Outlook
4.1 Demand in Emerging Markets
4.1.1 Demand in emerging markets for asset finance lenders
4.1.2 Demand in emerging markets for suppliers
4.2 Growth Expectation in Developed Countries
4.2.1 Growth expectation in developed countries by asset finance lenders
4.2.2 Growth expectation in developed countries for suppliers
4.3 High-Demand Products
4.3.1 High-demand products by asset finance lenders
4.4 Vital Channels of Growth
4.4.1 Vital channels of growth by company type
5 Threats and Opportunities for the Asset Finance Industry
5.1 Key Drivers of Growth
5.1.1 Key growth drivers by company type
5.2 Leading Business Concerns
5.2.1 Leading business concerns by asset finance lenders
5.3 Expected Change in Investment and Operational Expenditure
5.3.1 Expected change in investment and operational expenditure by asset finance lenders
5.4 Capital Availability Concerns
5.4.1 Capital availability concerns by company type
6 European Asset Finance Industry Marketing Spend Activity
6.1 Annual Marketing Budget
6.1.1 Annual marketing budgets by company type
6.2 Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure by company type
6.3 Future Investment in Media Channels
6.3.1 Future investment in media channels by company type
7 Marketing and Sales Behaviors and Strategies in 2013
7.1 Key Marketing Objectives
7.1.1 Key marketing objectives by company type
7.2 Key Marketing Initiatives: Budget Allocation
7.2.1 Key marketing initiatives: budget allocation by asset finance lenders
7.2.2 Key marketing initiatives: budget allocation by suppliers
7.3 Essential Amendments to Marketing Activities in 2013
7.3.1 Amendments to marketing activities by company type
7.4 Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by company type
8 Appendix
8.1 Survey Results - Closed Questions
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 About VRL Financial News
8.6 Disclaimer


List of Tables

Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Business Growth and Profitability Optimism of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 5: Business Growth and Profitability Optimism of Suppliers to the European Asset Finance Industry (%), 2013
Table 6: Expected Changes in Bad Debt of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 7: Key Expected Changes in Business Structure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 8: Key Expected Changes in Business Structure by Suppliers to the European Asset Finance Industry (%), 2013
Table 9: Planned Change in Staff Recruitment by Company Type in the European Asset Finance Industry (%), 2013
Table 10: M&A Activity Expectations by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 11: M&A Activity Expectations by Suppliers to the European Asset Finance Industry (%), 2013
Table 12: Demand in Emerging Markets for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 13: Demand in Emerging Markets for Suppliers to the European Asset Finance Industry (%), 2013
Table 14: Growth Expectations in Developed Countries for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 15: Growth Expectations in Developed Countries for Suppliers to the European Asset Finance Industry (%), 2013
Table 16: High Demand Products for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 17: Vital Channels of Growth for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 18: Key Drivers of Growth by Company Type in the European Asset Finance Industry (%), 2012
Table 19: Leading Business Concerns by Company Type in the European Asset Finance Industry (%), 2012
Table 20: Expected Change in Investment and Operational Expenditure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 21: Capital Availability Concerns by Company Type in the European Asset Finance Industry (%), 2013
Table 22: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Table 23: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Table 24: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 25: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Table 26: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 27: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Table 28: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 29: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Table 30: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Table 31: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 32: Critical Factors for Choosing a Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012
Table 33: Survey Results - Closed Questions

List of Figures

Figure 1: Business Growth and Profitability Optimism of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 2: Business Growth and Profitability Optimism of Suppliers to the European Asset Finance Industry (%), 2013
Figure 3: Expected Changes in Bad Debt of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 4: Key Expected Changes in Business Structure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 5: Key Expected Changes in Business Structure by Suppliers to the European Asset Finance Industry (%), 2013
Figure 6: Planned Change in Staff Recruitment by Company Type in the European Asset Finance Industry (%), 2013
Figure 7: Five Leading Emerging Markets for the European Asset Finance Industry (%), 2013
Figure 8: Demand in Emerging Markets for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 9: Demand in Emerging Markets for Suppliers to the European Asset Finance Industry (%), 2013
Figure 10: Five Leading Developed Markets for the European Asset Finance Industry (%), 2013
Figure 11: Growth Expectations in Developed Countries for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 12: Growth Expectations in Developed Countries for Suppliers to the European Asset Finance Industry (%), 2013
Figure 13: High Demand Products for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 14: Vital Channels of Growth for Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 15: Key Drivers of Growth by Company Type in the European Asset Finance Industry (%), 2012
Figure 16: Five Leading Business Concerns in the European Asset Finance Industry (%), 2012
Figure 17: Leading Business Concerns by Company Type in the European Asset Finance Industry (%), 2012
Figure 18: Expected Change in Investment and Operational Expenditure by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 19: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Figure 20: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Figure 21: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 22: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Figure 23: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 24: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Figure 25: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 26: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Figure 27: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Figure 28: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 29: Critical Factors for Choosing Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012


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Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary.