Experts observe a shift from the mid-priced into the low-cost segment. It influences demand in several ways. First, the counterfeit market of sunglasses is not declining; people are even starting to buy cheaper counterfeit goods. Second, an extreme increase in demand for readymade reading glasses is explained by the switch from spectacle lenses and frames usage to readymade reading glasses. The reason is the cheaper price of readymade glasses as compared to sum of spectacle lenses and frames...
Euromonitor International's Spectacles in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spectacles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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