During 2011, the range of medicated shampoos started to be sold in hypermarkets. Several factors encouraged supermarket managers to take this initiative; the large demand for these products by customers and the increased awareness of Tunisians about pharmaceutical products and chemical components. Following this, pharmacists demonstrated their dissatisfaction in this initiative, because their profit margins on medicated shampoos exceed 40%.
Euromonitor International's Hair Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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