Bath and Shower in Romania
Euromonitor International's Bath and Shower in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bath and shower is a category that is almost fully mature (particularly in the urban environment), so growth comes from innovation and diversification of the products. Products with "added benefits" and "specifically targeted" products were the most popular in 2011, just like the ones inspired from nature. Current value sales of bath and shower products however decreased by 2% during the year. Competition between the multinationals also kept prices from rising as little as possible, which...
BATH AND SHOWER IN ROMANIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Bath and Shower by Category: Value 2006-2011
Table 2 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 3 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 4 Bath and Shower Company Shares 2007-2011
Table 5 Bath and Shower Brand Shares 2008-2011
Table 6 Bath and Shower Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 9 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Elmi Prodfarm SRL in Beauty and Personal Care (romania)
Summary 1 Elmi Prodfarm SRL: Key Facts
Summary 2 Elmi Prodfarm SRL: Operational Indicators
Summary 3 Elmi Prodfarm SRL: Competitive Position 2011
After Three Hard Years, the Market Starts Getting Back on Its Feet
Innovation Is the Growth Engine
Multinationals Remain Dominant, With Only One Romanian Company in Top 10
Cosmetics Follow Consumers Into the Shopping Malls
An Almost Fully Mature Market Is Expected To Maintain Its Growth
Key Trends and Developments
Dominant Position of Direct Sellers Diminishing in Rural Areas, As Retail Chains Expand
Innovation Is the Growth Engine
Future of Luxury Products Looks Bright
Dermocosmetics Sales Grow
Online Sales Are Increasingly Promising
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Summary 4 Research Sources
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