Datamonitor's Beer: Global Industry Guide is an essential resource for top-level data and analysis covering the Beer industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
HighlightsThe global beer market grew by 1.6% in 2008 to reach a value of $453.9 billion.
In 2013, the global beer market is forecast to have a value of $487.2 billion, an increase of 7.3% since 2008.
The global beer market grew by 3.3% in 2008 to reach a volume of 146.2 billion liters.
In 2013, the global beer market is forecast to have a volume of 162.3 billion liters, an increase of 11% since 2008.
Standard lager sales generated 55.2% of the global beer market's overall revenues.
Europe accounts for 49.2% of the global beer market's value.
Anheuser-Busch InBev accounts for 25.7% share of the global beer market's volume.
Supermarkets and hypermarkets distribute 39% of the global beer market's volume.
Why you should buy this report- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market DefinitionThe beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes."