In 2011, retail value sales of OTC adult mouth care products in Germany are expected to decline by 2% to almost EUR72 million, the fourth year in a row showing negative development. The reason for the decline is the constantly improved oral hygiene. The high cost of dental treatment, which to an increasing degree is usually not covered by the health insurance system, is a strong incentive for people to maintain good oral hygiene and avoid the high cost of visits to the dentist.
Euromonitor International's Adult Mouth Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Adult Mouth Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.