All sewn up

The economic recovery will lead to significant improvement within the industry, as consumers spend their increasing discretionary incomes on craft products. While competition from e-commerce websites and online auctions will be strong, demand from baby boomers and the young do-it-yourself market will bolster revenue. Additionally, positive returns will create opportunities for some operators to expand and new stores to enter the industry.

Operators in this industry primarily retail sewing and craft supplies, fabrics, patterns, yarns, needlework accessories and seasonal decorations in combination with sewing machines. Stores that sell sewing machines with other household appliances are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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