The market for watches in Japan during the review period was shaped by four main factors. First, the demand for premium quality watches was sustained, despite the entry of price-competitive brands as a result of lower-cost imports. Second, there was a surge in sales of colourful watches to the younger generation. Third, brand loyalty continued to shape purchasing behaviour for all types of watches. Fourth, the decline in sales of locally made watches because of the tightening of market...
Euromonitor International's Watchesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Mechanical, Quartz Analogue, Quartz Digital.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Watches market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.