RETAILING IN COSTA RICA
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Polarisation in Income Levels Creates Further Segmentation in Retailing
Local Consumers Become More Interested in Modern Retailing Concepts
Grocery and Non-grocery Retailers Orient Further Towards Pricing Competition
Chained Outlets and Retail Franchises Continue Expanding in Costa Rica
Internet Transactions Look To Expand Over the Forecast Period
Key Trends and Developments
Economic Conditions
Government Regulation
Foreign Direct Investment
Demographic Changes
Price Competition Establishes As A Key Trend
Divergent Income Levels Generate Two Very Different Types of Consumers
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources
Corporacion Megasuper SA in Retailing (costa Rica)
Strategic Direction
Key Facts
Summary 2 Corporacion Megasuper SA: Key Facts
Summary 3 Corporacion Megasuper SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Corporacion Megasuper SA: Private Label Portfolio
Competitive Positioning
Summary 5 Corporacion Megasuper SA: Competitive Position 2012
Corporacion Musmanni Internacional in Retailing (costa Rica)
Strategic Direction
Key Facts
Summary 6 Corporacion Musmanni Internacional: Key Facts
Summary 7 Corporacion Musmanni Internacional: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Corporacion Musmanni Internacional: Competitive Position 2012
Grupo Gessa SA in Retailing (costa Rica)
Strategic Direction
Key Facts
Summary 9 Grupo Gessa SA : Key Facts
Summary 10 Grupo Gessa SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Grupo Gessa SA: Private Label Portfolio
Competitive Positioning
Summary 12 Grupo Gessa: Competitive Position 2012
Inversiones Am Pm SA in Retailing (costa Rica)
Strategic Direction
Key Facts
Summary 13 Inversiones AM PM SA: Key Facts
Summary 14 Inversiones AM PM SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 15 Inversiones AM PM SA: Competitive Position 2012
Prismar De Costa Rica SA in Retailing (costa Rica)
Strategic Direction
Key Facts
Summary 16 Prismar de Costa Rica SA: Key Facts
Summary 17 Prismar de Costa Rica SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 18 Prismar de Costa Rica SA: Private Label Portfolio
Competitive Positioning
Summary 19 Prismar de Costa Rica SA: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: AMPM in Cartago, Costa Rica
Chart 2 Modern Grocery Retailers: Pali in Cartago, Costa Rica
Chart 3 Modern Grocery Retailers: Megasuper in Cartago, Costa Rica
Chart 4 Traditional Grocery Retailers: Carniceria La Guadalupana in Cartago, Costa Rica
Chart 5 Traditional Grocery Retailers: Ital Pan Panaderia in Cartago, Costa Rica
Chart 6 Traditional Grocery Retailers: Super 99 in Cartago, Costa Rica
Channel Data
Table 20 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 21 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 24 Grocery Retailers Company Shares: % Value 2008-2012
Table 25 Grocery Retailers Brand Shares: % Value 2009-2012
Table 26 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 27 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 7 Non-Grocery Retailers: Gollo in Cartago, Costa Rica
Chart 8 Non-Grocery Retailers: Pequeno Mundo in Cartago, Costa Rica
Channel Data
Table 32 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 33 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 34 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 35 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 36 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 37 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 38 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 43 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 44 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 45 Non-Store Retailing Company Shares: % Value 2008-2012
Table 46 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 47 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 48 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017

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