CONSUMER ELECTRONICS IN TURKEY
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Another Year of Strong Growth in 2011
Unit Prices Increase
Innovation Drives Demand in Consumer Electronics
Online Sales Continue To Grow
Growth Set To Continue in the Short Term
Key Trends and Developments
New Government Measures Increase Unit Prices
Unit Prices Continue To Increase in 2012
Internet Retailing Increases Its Distribution Share
Young Consumers Drive Sales of Products With Internet Connectivity
Traditional Specialist Retailers Lose Ground
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 2 Sales of Consumer Electronics by Category: Value 2006-2011
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 5 Consumer Electronics Company Shares 2007-2011
Table 6 Consumer Electronics Brand Shares 2008-2011
Table 7 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Arcelik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 2 Arcelik AS: Key Facts
Summary 3 Arcelik AS: Operational Indicators
Company Background
Production
Summary 4 Arcelik AS: Production Statistics 2011
Competitive Positioning
Summary 5 Arcelik AS: Competitive Position 2011
Teknosa Ic Ve Dis Ticaret As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 6 Teknosa Ic ve Dis Ticaret AS: Key Facts
Summary 7 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 8 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2011
Vatan Bilgisayar San Ve Tic As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 9 Vatan Bilgisayar San ve Tic AS: Key Facts
Summary 10 Vatan Bilgisayar San ve Tic AS: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 11 Vatan Bilgisayar San ve Tic AS: Competitive Position 2011
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 12 Vestel Elektronik AS: Key Facts
Summary 13 Vestel Elektronik AS: Operational Indicators
Company Background
Production
Summary 14 Vestel Elektronik AS: Production Statistics 2011
Competitive Positioning
Summary 15 Vestel Elektronik AS: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2006-2011
Table 13 Sales of Computers and Peripherals by Category: Value 2006-2011
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011
Table 16 Computers and Peripherals Company Shares 2007-2011
Table 17 Computers and Peripherals Brand Shares 2008-2011
Table 18 Sales of Computers and Peripherals by Distribution Format 2006-2011
Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2011-2016
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 23 Tablets by Operating System 2010-2013
Table 24 Sales of Computers by Category: Business Volume 2006-2011
Table 25 Sales of Computers by Category: Business Value MSP 2006-2011
Table 26 Sales of Computers by Category: % Business Volume Growth 2006-2011
Table 27 Sales of Computers by Category: % Business Value MSP Growth 2006-2011
Table 28 Forecast Sales of Computers by Category: Business Volume 2011-2016
Table 29 Forecast Sales of Computers by Category: Business Value MSP 2011-2016
Table 30 Forecast Sales of Computers by Category: % Business Volume Growth 2011-2016
Table 31 Forecast Sales of Computers by Category: % Business Value MSP Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of In-Car Entertainment by Category: Volume 2006-2011
Table 33 Sales of In-Car Entertainment by Category: Value 2006-2011
Table 34 Sales of In-Car Entertainment by Category: % Volume Growth 2006-2011
Table 35 Sales of In-Car Entertainment by Category: % Value Growth 2006-2011
Table 36 In-Car Entertainment Company Shares 2007-2011
Table 37 In-Car Entertainment Brand Shares 2008-2011
Table 38 Sales of In-Car Entertainment by Distribution Format 2006-2011
Table 39 Forecast Sales of In-Car Entertainment by Category: Volume 2011-2016
Table 40 Forecast Sales of In-Car Entertainment by Category: Value 2011-2016
Table 41 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Home Audio and Cinema by Category: Volume 2006-2011
Table 44 Sales of Home Audio and Cinema by Category: Value 2006-2011
Table 45 Sales of Home Audio and Cinema by Category: % Volume Growth 2006-2011
Table 46 Sales of Home Audio and Cinema by Category: % Value Growth 2006-2011
Table 47 Home Audio and Cinema Company Shares 2007-2011
Table 48 Home Audio and Cinema Brand Shares 2008-2011
Table 49 Sales of Home Audio and Cinema by Distribution Format 2006-2011
Table 50 Forecast Sales of Home Audio and Cinema by Category: Volume 2011-2016
Table 51 Forecast Sales of Home Audio and Cinema by Category: Value 2011-2016
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
Table 53 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Televisions and Projectors by Category: Volume 2006-2011
Table 55 Sales of Televisions and Projectors by Category: Value 2006-2011
Table 56 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
Table 57 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
Table 58 Sales of LCD TVs by Type 2009-2011
Table 59 Sales of Plasma TVs by Type 2009-2011
Table 60 Televisions and Projectors Company Shares 2007-2011
Table 61 Televisions and Projectors Brand Shares 2008-2011
Table 62 Sales of Televisions and Projectors by Distribution Format 2006-2011
Table 63 Forecast Sales of LCD TVs by Type 2011-2016
Table 64 Forecast Sales of Plasma TVs by Type 2011-2016
Table 65 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
Table 66 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
Table 67 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
Table 68 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
Table 69 Sales of LCD TVs by Screen Type 2011-2016
Table 70 Digital TVs Network Connectivity 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Video Players by Category: Volume 2006-2011
Table 72 Sales of Video Players by Category: Value 2006-2011
Table 73 Sales of Video Players by Category: % Volume Growth 2006-2011
Table 74 Sales of Video Players by Category: % Value Growth 2006-2011
Table 75 Video Players Company Shares 2007-2011
Table 76 Video Players Brand Shares 2008-2011
Table 77 Sales of Video Players by Distribution Format 2006-2011
Table 78 Forecast Sales of Video Players by Category: Volume 2011-2016
Table 79 Forecast Sales of Video Players by Category: Value 2011-2016
Table 80 Forecast Sales of Video Players by Category: % Volume Growth 2011-2016
Table 81 Forecast Sales of Video Players by Category: % Value Growth 2011-2016
Table 82 BD Players Network Connectivity 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Imaging Devices by Category: Volume 2006-2011
Table 84 Sales of Imaging Devices by Category: Value 2006-2011
Table 85 Sales of Imaging Devices by Category: % Volume Growth 2006-2011
Table 86 Sales of Imaging Devices by Category: % Value Growth 2006-2011
Table 87 Imaging Devices Company Shares 2007-2011
Table 88 Imaging Devices Brand Shares 2008-2011
Table 89 Sales of Imaging Devices by Distribution Format 2006-2011
Table 90 Forecast Sales of Imaging Devices by Category: Volume 2011-2016
Table 91 Forecast Sales of Imaging Devices by Category: Value 2011-2016
Table 92 Forecast Sales of Imaging Devices by Category: % Volume Growth 2011-2016
Table 93 Forecast Sales of Imaging Devices by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Portable Players by Category: Volume 2006-2011
Table 95 Sales of Portable Players by Category: Value 2006-2011
Table 96 Sales of Portable Players by Category: % Volume Growth 2006-2011
Table 97 Sales of Portable Players by Category: % Value Growth 2006-2011
Table 98 Portable Players Company Shares 2007-2011
Table 99 Portable Players Brand Shares 2008-2011
Table 100 Sales of Portable Players by Distribution Format 2006-2011
Table 101 Forecast Sales of Portable Players by Category: Volume 2011-2016
Table 102 Forecast Sales of Portable Players by Category: Value 2011-2016
Table 103 Forecast Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 104 Forecast Sales of Portable Players by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Mobile Phones: Volume 2006-2011
Table 106 Sales of Mobile Phones: Value 2006-2011
Table 107 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 108 Sales of Mobile Phones: % Value Growth 2006-2011
Table 109 Mobile Phones Company Shares 2007-2011
Table 110 Mobile Phones Brand Shares 2008-2011
Table 111 Sales of Mobile Phones by Distribution Format 2006-2011
Table 112 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 113 Forecast Sales of Mobile Phones: Value 2011-2016
Table 114 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 115 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Table 116 Smartphones by Operating System 2008-2013
Table 117 Mobile Phones by Type of Contract 2006-2011

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