OTHER PET FOOD IN AUSTRIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2007-2012
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2007-2012
Table 3 Sales of Other Pet Food by Category: Value 2007-2012
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 5 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 6 Bird Food Brand Shares 2008-2011
Table 7 Fish Food Brand Shares 2008-2011
Table 8 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 10 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
Summary 1 Fressnapf Handels GmbH: Key Facts
Summary 2 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Handels GmbH: Fressnapf in Graz
Private Label
Summary 3 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
Summary 4 Fressnapf Handels GmbH: Competitive Position 2011
Vitakraft H Wuhrmann Kg in Pet Care (austria)
Strategic Direction
Key Facts
Summary 5 Vitakraft H Wuhrmann KG: Key Facts
Company Background
Production
Summary 6 Vitakraft H Wuhrmann KG: Production Statistics 2011
Competitive Positioning
Summary 7 Vitakraft H Wuhrmann KG: Competitive Position 2011
Executive Summary
Good Overall Performance From Pet Care in Austria
Health and Wellness and Pet Humanisation Remain Strong Trends
Multinationals Compete With Private Label
Hypermarkets Lead Distribution, Followed by Pet Superstores
Positive Forecast Period Performance Expected
Key Trends and Developments
Changing Demographics Influence the Pet Care Market
Pet Care Benefits From Good Economic Conditions
the Role of Functional Food Increases
Pet Superstores Gain in Importance
Pets Increasingly Regarded As Family Members
Market Indicators
Table 13 Pet Populations 2007-2012
Market Data
Table 14 Sales of Pet Care by Category: Volume 2007-2012
Table 15 Sales of Pet Care by Category: Value 2007-2012
Table 16 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 17 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 18 Pet Food Company Shares 2007-2011
Table 19 Pet Food Brand Shares 2008-2011
Table 20 Dog and Cat Food Company Shares 2007-2011
Table 21 Dog and Cat Food Brand Shares 2008-2011
Table 22 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 23 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 24 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 25 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 26 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 27 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 28 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 29 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 8 Research Sources

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