HOME CARE IN THAILAND
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Growth Slows Due To Maturity
Hygiene and Safety Continue To Be Deciding Factors in Purchases
Multinationals and Private Label Dominate
Convenience Stores, Supermarkets and Hypermarkets Benefit From Chained Retailer Expansion
Innovative Product Development and Aggressive Marketing Support Will Be the Main Driving Force for Growth
Key Trends and Developments
Multiple-benefit Products Are Perceived As Value for Money
Chained Retailer Expansion Creates A Dynamic Environment
Emergence of Value-added and Premium Private Label Products Manufactured by Local Companies
New Product Development Focuses on Safety and Hygiene
New Products Launched Despite Maturing Market
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Ars Chemical (thailand) Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 2 ARS Chemical (Thailand) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 ARS Chemical (Thailand) Co Ltd: Competitive Position 2011
Bio Consumer Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 4 Bio Consumer Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Bio Consumer Co Ltd: Competitive Position 2011
Ip Manufacturing Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 6 IP Manufacturing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 IP Manufacturing Co Ltd: Competitive Position 2011
Sathaporn Marketing Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 8 Sathaporn Marketing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sathaporn Marketing Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011
Table 22 Bleach Brand Shares 2008-2011
Table 23 Forecast Sales of Bleach: Value 2011-2016
Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2006-2011
Category Data
Table 26 Sales of Dishwashing by Category: Value 2006-2011
Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 28 Dishwashing Company Shares 2007-2011
Table 29 Dishwashing Brand Shares 2008-2011
Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2006-2011
Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 35 Home Insecticides Company Shares 2007-2011
Table 36 Home Insecticides Brand Shares 2008-2011
Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2006-2011
Category Data
Table 40 Sales of Laundry Care by Category: Value 2006-2011
Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 42 Sales of Laundry Aids by Category: Value 2006-2011
Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 44 Sales of Laundry Detergents by Category: Value 2006-2011
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 47 Laundry Care Company Shares 2007-2011
Table 48 Laundry Care Brand Shares 2008-2011
Table 49 Laundry Aids Company Shares 2007-2011
Table 50 Laundry Aids Brand Shares 2008-2011
Table 51 Laundry Detergents Company Shares 2007-2011
Table 52 Laundry Detergents Brand Shares 2008-2011
Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2006-2011
Table 56 Sales of Polishes by Category: % Value Growth 2006-2011
Table 57 Polishes Company Shares 2007-2011
Table 58 Polishes Brand Shares 2008-2011
Table 59 Forecast Sales of Polishes by Category: Value 2011-2016
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2006-2011
Table 62 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 63 Surface Care Company Shares 2007-2011
Table 64 Surface Care Brand Shares 2008-2011
Table 65 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 66 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Toilet Care by Category: Value 2006-2011
Table 68 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 69 Toilet Care Company Shares 2007-2011
Table 70 Toilet Care Brand Shares 2008-2011
Table 71 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 72 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016

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