This case study on Guinness forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the Irish stout brand has coped with the threats to the beer market and has made concerted efforts to promote itself through varoius marketing initiatives in its 250th anniversary year.
Reasons to Purchase- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market